News Room

Online messaging channels might get more attention, but good marketers follow the audience, not the hype. Using linear (traditional, non-streaming) TV and radio can still be highly effective for reaching broader audiences. Tips for Linear TV Identify Target Audiences Understand the demographics and viewing habits of your target audience to select the right channels and time slots. Use Strategic Scheduling Schedule ads during peak viewing times or relevant programming that aligns with your target audience (e.g., sports events, popular shows). Leverage Local Channels Consider local TV stations for targeted campaigns, especially if you have a regional focus. Broadcast networks and […]

Employee burnout continues to negatively affect the workplace. According to SHRM’s The State of Global Workplace Culture in 2024 report, over 30% of employees reported being burned out last year. This number is even higher among younger generations and those who have spent less than 5 years at the company. Burnout stems from issues within the organization, such as unrealistic expectations and workloads, leadership pitfalls, and lack of growth opportunities for employees. Employee burnout leads to poor productivity, absenteeism, and retention issues. As a leader, you can implement cultural changes to reduce burnout within your organization.  The first step to […]

It’s no secret that recruiting top talent takes time. But why does it have to take your time? Executive recruiters are not a new strategy for business owners looking to find the right fit for their team, but in today’s busy world, there’s never been a better time to take advantage of those resources.   Let’s start with the basics:   What is an executive recruiter?  With executive recruiting, recruiters find, qualify, and select candidates for their clients’ open positions. They work through their networks, obtain referrals, attend events, source candidates online and engage in outbound recruiting activities to find the right […]

Employee engagement has dropped to a mere 31%, the lowest it has been in a decade, according to a recent Gallup report. High employee engagement is essential for retention and performance. Together, we will explore the causes of low employee engagement and how organizations can combat it, improving the organization as a whole.  What is Employee Engagement?   To improve employee engagement, it’s important to understand exactly what the term means. Employee engagement is the measurement of how committed and connected an employee is to an organization and its success. High employee engagement can promote retention, loyalty from customers, and can […]

From building proactive talent pipelines to leveraging AI in recruiting and embracing pay transparency, companies are shifting their strategies to attract and retain top-tier talent in an increasingly competitive job market. The hiring landscape is going to shift in 2025 and businesses will need to stay ahead. Are you ready to adapt and ensure your hiring process is efficient, equitable, and aligned with the expectations of today’s workforce? Let’s explore the key trends shaping recruitment in 2025 and how you can set your organization up for success.   Proactive Candidate Engagement We are going to see a change in how […]

Tens of millions of American employees receive a W-2 each year. However, navigating your W-2 may feel intimidating with the various boxes and box codes. Decoding your W-2 is necessary for filing your tax return.   Reading your W-2 does not have to be challenging. Lever1 is here to help you, starting with understanding the basics of your W-2.   What is a W-2?  A W-2 is a tax form that summarizes your income and how much tax was withheld from the prior year and is used to help file your tax return. Employers must send W-2s to employees (who were […]

More and more companies in a wide range of industries are recognizing the importance of content marketing as part of their overall marketing strategy. For many companies, content marketing is an essential part of effective SEO efforts. Let’s discuss exactly what content marketing is and why it can be so effective. Isn’t Everything “Content”? For the uninitiated, the term “content marketing” may seem vague and confusing. What does “content” mean? Isn’t everything that composes your company’s overall web presence “content”? Well, maybe in a broad sense, yes. However, when we talk about “content” in content marketing, we mean something more […]

& How Content Marketing Relates to SEO Content marketing is the use of informationally oriented material in channels like blog posts to reach your target audience and start building a relationship that leads to a sale. Companies in almost every industry you could name are now utilizing content marketing. But what makes content marketing effective? And how does fit into your business’s overall SEO strategy? What Content Marketing Is Before we can explain why content marketing works, we need to review how it works. So let’s review the elements of content marketing in a bit more detail. We’ve already mentioned […]

The future of marketing is here, and it’s turbocharged! At CECU 2024, the “Turbo Charged Marketing: Trends for 24/25” presentation unveiled the cutting-edge strategies set to dominate the industry.

Nestled within the iconic Indianapolis Motor Speedway, Brickyard Crossing offers a unique golfing experience that intertwines the thrill of the race with the serenity of the green. At Gragg Advertising, we recognize the unparalleled opportunity this venue provides for connecting with our clients on a deeper level.