News Room

Generational differences in the workplace continue to become increasingly prominent as the workforce diversifies. Your coworker might not only miss the punchline of your jokes or references, but these differences can significantly impact in the workplace, from communication styles to work ethics. While these differences may be challenging, it also creates an opportunity for growth and collaboration. By embracing differences and meeting each other in the middle, companies can cultivate an efficient and inclusive culture for all employees.   Generations in Workplace  The current workforce is made up of five generations: The Silent Generation (1928-1944), Baby Boomers (1945-1964), Gen X (1965-1980), […]

In times of economic uncertainty, business owners face an increasing number of tough decisions such as budget cuts and staff reductions. There is no better time to partner with a Professional Employer Organization (PEO), such as Lever1, as an effective strategy to sustain profitability. As a business owner, your initial reaction may be to make cuts and bring services back in house; however, this is not an efficient solution. Now more than ever, business owners must focus on driving topline income while strategically outsourcing several bottom-line expenses. This innovative approach allows your business to build momentum to move forward, rather […]

More and more companies in a wide range of industries are recognizing the importance of content marketing as part of their overall marketing strategy. For many companies, content marketing is an essential part of effective SEO efforts. Let’s discuss exactly what content marketing is and why it can be so effective. Isn’t Everything “Content”? For the uninitiated, the term “content marketing” may seem vague and confusing. What does “content” mean? Isn’t everything that composes your company’s overall web presence “content”? Well, maybe in a broad sense, yes. However, when we talk about “content” in content marketing, we mean something more […]

& How Content Marketing Relates to SEO Content marketing is the use of informationally oriented material in channels like blog posts to reach your target audience and start building a relationship that leads to a sale. Companies in almost every industry you could name are now utilizing content marketing. But what makes content marketing effective? And how does fit into your business’s overall SEO strategy? What Content Marketing Is Before we can explain why content marketing works, we need to review how it works. So let’s review the elements of content marketing in a bit more detail. We’ve already mentioned […]

As the great cast of High School Musical once said, “we’re all in this together” and that rings true when it comes to conflict in the workplace. Conflict in the workplace is an inevitable part of any organization and when individuals with diverse perspectives, personalities, and goals collaborate, disagreements are bound to arise. While conflict can be disruptive, it can also serve as a catalyst for growth, innovation, and improved communication—if managed effectively. Understanding the nature of workplace conflict and utilizing tools like emotional intelligence, accountability, and expert HR support can turn potential chaos into constructive outcomes.  Understanding Workplace Conflict  […]

Each year, the Equal Employment Opportunity Commission (EEOC) releases an annual report detailing the number of charges received the prior fiscal year. Post-pandemic, each year has seen an increase in the quantity of charges.  The EEOC received over 81,000 new discrimination charges in 2023; over a 10% increase from 2022. Additionally, the latest annual report shows the agency secured over $665 million to resolve discrimination cases in 2023, which was almost a 30% increase from 2022.  How can employers avoid becoming part of these statistics?  Employers must be aware of potential risk and ensure that they’re cognizant of the optics […]

Say goodbye to the one-size-fits-all approach when it comes to employee performance reviews. Our VP of Human Resources, Shannon Taylor, dives into how addressing the unique needs and contributions of your team can drive employee engagement and development

The future of marketing is here, and it’s turbocharged! At CECU 2024, the “Turbo Charged Marketing: Trends for 24/25” presentation unveiled the cutting-edge strategies set to dominate the industry.

Nestled within the iconic Indianapolis Motor Speedway, Brickyard Crossing offers a unique golfing experience that intertwines the thrill of the race with the serenity of the green. At Gragg Advertising, we recognize the unparalleled opportunity this venue provides for connecting with our clients on a deeper level.

So much of your success relies on your admissions counselors. It is not enough to merely get a potential student interested; you need to seal the deal. It is easier said than done, but we are going to give you strategies to achieve it. Learning Outcomes: What it means to be great Basic habits of […]