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Navigating the Latest in AI and Marketing Regulations

November 25, 2024

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Lever1’s Guide to Proposition A: What Missouri Employers Need to Know

November 19, 2024

ATTENTION MISSOURI EMPLOYERS Missouri voters recently passed Proposition A which affects Missouri employers across the state.  Proposition A contained two different provisions that will become effective on January 1, 2025.  The first of those provisions creates a stepped minimum wage increase.  The second provision requires that employees are provided paid sick leave to be used throughout the year.  These new laws are nuanced and contain multiple different deadlines.  Lever1 is here to help you to navigate these changes and ensure compliance. Minium Wage Increases The first provision of Proposition A amends the Missouri Minimum Wage law to provide for annual […]

Legal Actions for Businesses Targeted by Fake Reviews

November 13, 2024

https://www.jdsupra.com/legalnews/legal-actions-for-businesses-targeted-7426600/

FCA cracks down on illegal finfluencers

November 5, 2024

No Confusion From Keywords: Federal Courts of Appeals Help Defendants Facing Trademark Suits on Paid Search – Kattison Avenue | Issue 13

November 4, 2024

Café con Cannabis – California’s Cannabis Café Law and Trademark Considerations

November 4, 2024

Top 5 Human Resource Nightmares for Business Owners 

October 23, 2024

Remember when you were a kid, and you had nightmares about what monster was hiding under your bed or in your closet? Well, now as business owners the nightmares aren’t so far-fetched and include a lot more paperwork. We’re no stranger to working with business owners to overcome the hurdles that get in the way of running their business, in fact, it’s why we exist. We’ve outlined the Top 5 HR Nightmares for Business Owners and steps you can take to erase some of those fears.     The Missing or Outdated Employee Manual An employee manual is more than […]

Bridging the Generational Gap in the Workplace – Are We Really that Different?

September 25, 2024

Generational differences in the workplace continue to become increasingly prominent as the workforce diversifies. Your coworker might not only miss the punchline of your jokes or references, but these differences can significantly impact in the workplace, from communication styles to work ethics. While these differences may be challenging, it also creates an opportunity for growth and collaboration. By embracing differences and meeting each other in the middle, companies can cultivate an efficient and inclusive culture for all employees.   Generations in Workplace  The current workforce is made up of five generations: The Silent Generation (1928-1944), Baby Boomers (1945-1964), Gen X (1965-1980), […]

Outsourcing: A Smart Solution in a Down Year

September 3, 2024

In times of economic uncertainty, business owners face an increasing number of tough decisions such as budget cuts and staff reductions. There is no better time to partner with a Professional Employer Organization (PEO), such as Lever1, as an effective strategy to sustain profitability. As a business owner, your initial reaction may be to make cuts and bring services back in house; however, this is not an efficient solution. Now more than ever, business owners must focus on driving topline income while strategically outsourcing several bottom-line expenses. This innovative approach allows your business to build momentum to move forward, rather […]

What is Content Marketing

August 27, 2024

More and more companies in a wide range of industries are recognizing the importance of content marketing as part of their overall marketing strategy. For many companies, content marketing is an essential part of effective SEO efforts. Let’s discuss exactly what content marketing is and why it can be so effective. Isn’t Everything “Content”? For the uninitiated, the term “content marketing” may seem vague and confusing. What does “content” mean? Isn’t everything that composes your company’s overall web presence “content”? Well, maybe in a broad sense, yes. However, when we talk about “content” in content marketing, we mean something more […]

Why Content Marketing Works

August 27, 2024

& How Content Marketing Relates to SEO Content marketing is the use of informationally oriented material in channels like blog posts to reach your target audience and start building a relationship that leads to a sale. Companies in almost every industry you could name are now utilizing content marketing. But what makes content marketing effective? And how does fit into your business’s overall SEO strategy? What Content Marketing Is Before we can explain why content marketing works, we need to review how it works. So let’s review the elements of content marketing in a bit more detail. We’ve already mentioned […]

De-escalating Desk Drama: How to Deal with Workplace Conflict

August 22, 2024

As the great cast of High School Musical once said, “we’re all in this together” and that rings true when it comes to conflict in the workplace. Conflict in the workplace is an inevitable part of any organization and when individuals with diverse perspectives, personalities, and goals collaborate, disagreements are bound to arise. While conflict can be disruptive, it can also serve as a catalyst for growth, innovation, and improved communication—if managed effectively. Understanding the nature of workplace conflict and utilizing tools like emotional intelligence, accountability, and expert HR support can turn potential chaos into constructive outcomes.  Understanding Workplace Conflict  […]

TURBO CHARGED MARKETING Trends for 24/25

June 17, 2024

The future of marketing is here, and it’s turbocharged! At CECU 2024, the “Turbo Charged Marketing: Trends for 24/25” presentation unveiled the cutting-edge strategies set to dominate the industry.

Gragg Advertising at Brickyard Crossing (Indianapolis Speedway) golfing with clients.

June 12, 2024

Nestled within the iconic Indianapolis Motor Speedway, Brickyard Crossing offers a unique golfing experience that intertwines the thrill of the race with the serenity of the green. At Gragg Advertising, we recognize the unparalleled opportunity this venue provides for connecting with our clients on a deeper level.

Good to Great Admissions

August 2, 2021

So much of your success relies on your admissions counselors. It is not enough to merely get a potential student interested; you need to seal the deal. It is easier said than done, but we are going to give you strategies to achieve it. Learning Outcomes: What it means to be great Basic habits of […]

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