News Room

People might think billboards advertising is old-fashioned and un-subtle. That might be true. What’s also true is that billboard advertising can still be a highly effective tool for your business, especially when you have help from media experts like the team at Gragg. 5 Advantages of Billboard Advertising 1. A big creative canvas The sheer size of billboard displays opens up creative possibilities impossible with other channels. You can let your imagination run wild with eye-catching ideas. Gragg’s creative team will make sure your billboards are attention-getting and memorable. 2. Major audience reach Billboards placed on near high-traffic highways, intersections, […]

Navigating No Tax on Overtime + No Tax on Tips: What Business Owners Need to Know     The One Big Beautiful Bill Act (OBBBA) created deductions for qualified overtime and tips, effective from 2025-2028. While these provisions impact individuals, it is key for employers to provide accurate reporting for tips and hours worked.     “No Tax on Tips”  Employees and self-employed individuals may deduct up to $25,000 in qualified tips received in occupations that traditionally and regularly receive tips as of December 31, 2024 (phaseout starting at $150,000/MAGI / $3000,000 jointly). Tips must be reported on a Form W-2, Form 1099, or other specified statement furnished to the individual or reported directly by the individual on Form 4137.   “No Tax on Overtime”  […]

At Lever1, we’ve worked alongside many family offices, and we see consistent themes that, when addressed proactively, strengthen operations, protect relationships, and enhance the team member experience.   Below are some of the most common HR areas where family offices benefit from additional clarity and structure, allowing them to maintain the trust and flexibility that make these environments so successful.    Roles That Evolve Over Time  In family offices, team members often wear multiple hats. A single role can span administration, personal support, vendor coordination, travel logistics, and more.  This means job descriptions, expectations, and compensation structures benefit from periodic review […]

Amidst an uptick in political upheaval, social media has become the forefront of discussion. Nearly 30% of surveyed employers reported an increase in conflict related to social media posts within the last six months, according to Resume Templates. Controversial opinions shared across public social platforms can easily bleed into the workplace, disrupting culture, productivity, and business reputation. As the political climate continues to intensify, businesses may begin to take a more active role in curbing uncomfortable conversations. Organizations must assess their own workplace culture to decide if social media policies are necessary or appropriate within their team. Employers are expected […]

For business owners, open enrollment can feel overwhelming and time consuming. The goal for organizations should be to provide the best benefits for employees, while prioritizing the financial health of the company. By focusing on cost management, compliance, and employee well-being, companies can navigate the intricacies of benefits enrollment with confidence.  Cost Management for Business Sustainability  Balancing costs while providing affordable benefits is a primary concern for business owners. Businesses are projecting a 10% increase in health care costs for 2026, according to the International Foundation of Employee Benefit Plans. With the cost of health care continuing to rise, employers […]

By Erica Brune, CEO | Originally published in PEO Insider As our business has grown, we have focused on building out our leadership team. We spent a lot of time building out departmental KPIs to measure success and revenue projections. What was once easy to know how clients were performing day to day, we needed a broader picture of leading indicators to project future growth or potential service issues. As our business has grown, we rely on these metrics to not only recalibrate our strategy when numbers are off, but reward performance when key metrics are met. For the sales […]

I wanted to take a moment to address a common question we hear from businesses: “Do we really need social media?” or “Can’t we just run ads without posting regularly?”   The short answer: Yes, you absolutely need social media, and yes, both organic and paid strategies are essential.   Here’s why: Organic Social Media […]

More and more companies in a wide range of industries are recognizing the importance of content marketing as part of their overall marketing strategy. For many companies, content marketing is an essential part of effective SEO efforts. Let’s discuss exactly what content marketing is and why it can be so effective. Isn’t Everything “Content”? For the uninitiated, the term “content marketing” may seem vague and confusing. What does “content” mean? Isn’t everything that composes your company’s overall web presence “content”? Well, maybe in a broad sense, yes. However, when we talk about “content” in content marketing, we mean something more […]

& How Content Marketing Relates to SEO Content marketing is the use of informationally oriented material in channels like blog posts to reach your target audience and start building a relationship that leads to a sale. Companies in almost every industry you could name are now utilizing content marketing. But what makes content marketing effective? And how does fit into your business’s overall SEO strategy? What Content Marketing Is Before we can explain why content marketing works, we need to review how it works. So let’s review the elements of content marketing in a bit more detail. We’ve already mentioned […]

The future of marketing is here, and it’s turbocharged! At CECU 2024, the “Turbo Charged Marketing: Trends for 24/25” presentation unveiled the cutting-edge strategies set to dominate the industry.