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Executive Team
Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” – Jack Welch
Gregory (Greg) Gragg
Chairman & CEO, Blue Chair LLC
With more than 35 years of business management and entrepreneurial experience, Greg Gragg serves as Chairman/CEO of Gragg Holdings, Inc and CEO of Blue Chair LLC and IntegriShield. He founded Gragg Advertising in 1992 and has built it into one of the Midwest’s leading direct-response agencies while growing a diversified portfolio of companies in lead generation, compliance, and business services.
A serial entrepreneur with deep expertise in scaling start-ups, optimizing mature operations, and driving exponential revenue growth, Greg partners with portfolio leadership to deliver measurable results and sustainable value creation. Passionate about community impact, he actively supports numerous national and local nonprofits and encourages Blue Chair teams to give back through organizations such as City Union Mission and Boys & Girls Clubs.
Key recognitions include Ingram’s 40 under Forty, Ernst & Young Entrepreneur of the Year finalist, multiple Inc. 5000 Fastest-Growing Companies honors, successful mergers and acquisitions and ongoing leadership roles throughout multiple industries.
Honors and Achievements:
- Kansas City’s 25 under 25 – 2012, 2017, 2019
- Kansas City’s Fastest Growing Companies – 2013, 2014, 201, 2018
- 5000 Fastest Growing Companies, six-time honoree
- FTC Panelist on Lead Generation, October 2015
- Speaker at NAPEO Annual Conference, October 2012
- Presenter at APSCU Convention & Expo, June 2011, 2012, 2016, 2017, 2018, 2019
- Ernst & Young Entrepreneur of the Year finalist, 2011, 2012
- Ingram’s 40 under Forty, 2002
Darryl Mattox
President & COO, Gragg Advertising | Partner, Blue Chair LLC
With more than 30 years in direct-response marketing, Darryl Mattox serves as President and CEO of Gragg Advertising and Partner at Blue Chair LLC. He has been instrumental at Gragg for 18+ years, acting as the central bridge across media, creative, digital, business development, and client services teams.
A recognized innovator in for-profit education marketing, Darryl excels at attribution modeling, budget optimization, and building powerful branding campaigns that deliver clear ROI. His hands-on experience across every facet of integrated marketing allows him to translate complex strategies into actionable plans that drive growth for clients and portfolio companies alike.
Darryl is deeply involved in the Kansas City community, formerly serving as Second Vice President on the Camps for Kids board and actively supporting multiple local charities.
Erica Brune
Chief Administrative Officer, Blue Chair LLC | Former President & CEO, Lever1
Michael (Mike) Schuler
CIO & Partner, Blue Chair LLC
With more than 35 years of hands-on experience in information technology, Mike Schuler serves as Chief Information Officer and Partner at Blue Chair LLC. He leads all technology strategy and operations across the company’s portfolio, including Gragg Advertising and IntegriShield.
A proven leader in platform architecture, software development, and mission-critical operations, Mike has managed high-performing IT teams since 1991. He brings deep expertise in database design, custom platform development, and the creation of secure, scalable internal and client-facing systems. Renowned for building fault-tolerant infrastructure that prioritizes uptime and reliability, Mike ensures Blue Chair’s technology backbone delivers seamless performance, robust security, and measurable business impact for every portfolio company.
As a Partner, he plays a strategic role in technology-driven decision-making, innovation, and long-term growth initiatives that strengthen the entire holding company.
