News Room

May is Mental Health Awareness Month and it’s an important time to circle back to how we can improve mental health in the workplace. Mental health and understanding how we can provide support is an ongoing conversation, but there are action items employers can take immediately to improve mental health in the workplace.   Mental health exists on a spectrum — from clinical diagnoses including anxiety and depression to situational stress, burnout, grief, trauma, and neurodivergent experiences, so it’s important to acknowledge that not one size fits all.   We can understand the obvious benefits of improving mental health in our employees’ […]

Thousands of years ago, our ancestors gathered around a fire in the evening to listen to stories. These stories entertained them, passed on knowledge, and helped them understand the world around them. In the 21st century, stories are still an important part of our lives, we’ve just changed the way they’re told. But they still help build connections, which is why they’re an important part of any brand. Adding a Story to Your Marketing You may not have noticed it explicitly, but all the best brands tell a story with their marketing. In 2024, Nike went “Beyond Barriers” with a […]

Pay transparency has become increasingly popular among businesses and employees. While only 14 states currently have pay transparency laws, 75% of U.S. employers believe that pay transparency is an expectation from candidates (Mercer). Pay transparency refers to an organization being open about information related to salaries and the policies that determine compensation to both employees and candidates.   Pay transparency can be a powerful recruiting tool, giving your business a competitive advantage. Not listing a salary range may be perceived as a red flag to applicants. Studies have shown that four out of five workers would be unlikely to apply for […]

Employee burnout continues to negatively affect the workplace. According to SHRM’s The State of Global Workplace Culture in 2024 report, over 30% of employees reported being burned out last year. This number is even higher among younger generations and those who have spent less than 5 years at the company. Burnout stems from issues within the organization, such as unrealistic expectations and workloads, leadership pitfalls, and lack of growth opportunities for employees. Employee burnout leads to poor productivity, absenteeism, and retention issues. As a leader, you can implement cultural changes to reduce burnout within your organization.  The first step to […]

It’s no secret that recruiting top talent takes time. But why does it have to take your time? Executive recruiters are not a new strategy for business owners looking to find the right fit for their team, but in today’s busy world, there’s never been a better time to take advantage of those resources.   Let’s start with the basics:   What is an executive recruiter?  With executive recruiting, recruiters find, qualify, and select candidates for their clients’ open positions. They work through their networks, obtain referrals, attend events, source candidates online and engage in outbound recruiting activities to find the right […]

Employee engagement has dropped to a mere 31%, the lowest it has been in a decade, according to a recent Gallup report. High employee engagement is essential for retention and performance. Together, we will explore the causes of low employee engagement and how organizations can combat it, improving the organization as a whole.  What is Employee Engagement?   To improve employee engagement, it’s important to understand exactly what the term means. Employee engagement is the measurement of how committed and connected an employee is to an organization and its success. High employee engagement can promote retention, loyalty from customers, and can […]

More and more companies in a wide range of industries are recognizing the importance of content marketing as part of their overall marketing strategy. For many companies, content marketing is an essential part of effective SEO efforts. Let’s discuss exactly what content marketing is and why it can be so effective. Isn’t Everything “Content”? For the uninitiated, the term “content marketing” may seem vague and confusing. What does “content” mean? Isn’t everything that composes your company’s overall web presence “content”? Well, maybe in a broad sense, yes. However, when we talk about “content” in content marketing, we mean something more […]

& How Content Marketing Relates to SEO Content marketing is the use of informationally oriented material in channels like blog posts to reach your target audience and start building a relationship that leads to a sale. Companies in almost every industry you could name are now utilizing content marketing. But what makes content marketing effective? And how does fit into your business’s overall SEO strategy? What Content Marketing Is Before we can explain why content marketing works, we need to review how it works. So let’s review the elements of content marketing in a bit more detail. We’ve already mentioned […]

The future of marketing is here, and it’s turbocharged! At CECU 2024, the “Turbo Charged Marketing: Trends for 24/25” presentation unveiled the cutting-edge strategies set to dominate the industry.

Nestled within the iconic Indianapolis Motor Speedway, Brickyard Crossing offers a unique golfing experience that intertwines the thrill of the race with the serenity of the green. At Gragg Advertising, we recognize the unparalleled opportunity this venue provides for connecting with our clients on a deeper level.