News Room

For business owners, open enrollment can feel overwhelming and time consuming. The goal for organizations should be to provide the best benefits for employees, while prioritizing the financial health of the company. By focusing on cost management, compliance, and employee well-being, companies can navigate the intricacies of benefits enrollment with confidence.  Cost Management for Business Sustainability  Balancing costs while providing affordable benefits is a primary concern for business owners. Businesses are projecting a 10% increase in health care costs for 2026, according to the International Foundation of Employee Benefit Plans. With the cost of health care continuing to rise, employers […]

By Erica Brune, CEO | Originally published in PEO Insider As our business has grown, we have focused on building out our leadership team. We spent a lot of time building out departmental KPIs to measure success and revenue projections. What was once easy to know how clients were performing day to day, we needed a broader picture of leading indicators to project future growth or potential service issues. As our business has grown, we rely on these metrics to not only recalibrate our strategy when numbers are off, but reward performance when key metrics are met. For the sales […]

Discrimination charges continue to rise, with the EEOC receiving 81,055 new discrimination charges alleging harassment in 2023. It is crucial for employers to take proactive steps to avoid costly lawsuits. By creating effective policies, training, and reporting tools, employers can mitigate their risk of discrimination charges.   The first step is creating and regularly updating policies. Your employee handbook should clarify expected behavior, procedures, and employees’ rights. It is important that employers incorporate an acknowledgment from employees that they have read the handbook, as employee noncompliance is often caused by unawareness.   A comprehensive anti-harassment policy should consist of clear standards of […]

Missouri Governor has signed the bill that repeals Proposition A provisions for the state’s minimum wage and sick leave law.  What does that mean for employers? Proposition A required employers to provide one hour of paid sick time for every 30 hours worked, starting May 1, 2025. With the governor’s signing, this requirement will be repealed Aug. 28, 2025. While the full implications are not yet known, we anticipate being able to provide more detailed guidance in advance of that time. In the time since Proposition A went into effect, employees have been awarded sick time to meet requirements under the law. […]

I wanted to take a moment to address a common question we hear from businesses: “Do we really need social media?” or “Can’t we just run ads without posting regularly?”   The short answer: Yes, you absolutely need social media, and yes, both organic and paid strategies are essential.   Here’s why: Organic Social Media […]

AI has shaken up the workforce, with around 70% of employers incorporating AI into their hiring process. However, it is important to evaluate the proper uses based on your industry and job function. For recruiters, AI should be used as a support tool, not as a replacement for key duties. The use of AI may turn away great talent, as it may create distrust with the candidate or throw out their resume before it ever reaches your desk. While there are risks with using AI, there are many ways it can benefit the recruiting process. At the same time, recruiters […]

More and more companies in a wide range of industries are recognizing the importance of content marketing as part of their overall marketing strategy. For many companies, content marketing is an essential part of effective SEO efforts. Let’s discuss exactly what content marketing is and why it can be so effective. Isn’t Everything “Content”? For the uninitiated, the term “content marketing” may seem vague and confusing. What does “content” mean? Isn’t everything that composes your company’s overall web presence “content”? Well, maybe in a broad sense, yes. However, when we talk about “content” in content marketing, we mean something more […]

& How Content Marketing Relates to SEO Content marketing is the use of informationally oriented material in channels like blog posts to reach your target audience and start building a relationship that leads to a sale. Companies in almost every industry you could name are now utilizing content marketing. But what makes content marketing effective? And how does fit into your business’s overall SEO strategy? What Content Marketing Is Before we can explain why content marketing works, we need to review how it works. So let’s review the elements of content marketing in a bit more detail. We’ve already mentioned […]

The future of marketing is here, and it’s turbocharged! At CECU 2024, the “Turbo Charged Marketing: Trends for 24/25” presentation unveiled the cutting-edge strategies set to dominate the industry.

Nestled within the iconic Indianapolis Motor Speedway, Brickyard Crossing offers a unique golfing experience that intertwines the thrill of the race with the serenity of the green. At Gragg Advertising, we recognize the unparalleled opportunity this venue provides for connecting with our clients on a deeper level.